The research looked at specific shopping behaviors and trends during the pandemic and how it impacts various industries. Provoke Insights developed 18 industry reports. During this time, we wanted to help out other companies by providing thought leadership about COVID-19. How the coronavirus pandemic affects your business, and how are you coping?Ĭarly Fink : In May, the business became super quiet. Combining our diverse staff experience and our flat hierarchy allows for open conversions and new ideas to flourish. We also hire researchers from various backgrounds, from language experts to computer science. A critical way we do this is through constant learning – we learn by going to conferences, reading articles, and meeting new strategic partners. How does Provoke Insights innovate?Ĭarly Fink : Our company is continually innovating to provide the latest research technology to our clients. Provoke Insights assures that the data is not just reading material but also an integral way to make critical decisions about a brand. However, I often felt that the agency was basing strategy off of conjecture instead of real data. I switched my career direction and began working as a brand strategist at top global advertising agencies. I eventually grew bored because I felt like I was researching for the sake of research rather than discussing objectives with the client and ensuring that the findings were actionable. Ĭarly Fink : My career started out working at market research vendors. Tell us about you, your career, how you founded Provoke Insights. While masks are critical to prevent the virus, I find it sad that my four-year-old child has to wear one at school. My two children are toddlers, and I feel bad that they miss out on the typical pre-school experience due to COVID-19. First of all, how are you and your family doing in these COVID-19 times?Ĭarly Fink : I am fortunate that everyone in my family is healthy. We talked to Carly Fink of Provoke Insights about building breakthrough brands using insights and research.
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